IpodMini Big in Japan
The IpodMini is catching on as a fashion statement in Japan, and fast turning into a cultural icon. The maker of the IpodMini, Apple Computer, has launched a marketing campaign in Japan featuring TV advertsiments and ads painted on Tokyo trains.
Is there a debate about the Ipod vs Mini Ipod in Japan? If there is, then surely Apple doesn't really mind. After all, they are both Apple products. The company who really should mind is Sony. Sony are playing catch-up in the form of the Network Walkman - a product that goes head to head against the iPod and promises longer battery life.
Is there a debate about the Ipod vs Mini Ipod in Japan? If there is, then surely Apple doesn't really mind. After all, they are both Apple products. The company who really should mind is Sony. Sony are playing catch-up in the form of the Network Walkman - a product that goes head to head against the iPod and promises longer battery life.
